Effective Date: 01-02-2026
At Dr Alok Colorectal (“we,” “our,” or “us”), accessible from https://www.dralokcolorectal.com, we are committed to protecting the privacy and confidentiality of our patients, visitors, and website users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our services.
By using this website, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the website.
1. Information We Collect
We may collect personal and non‑personal information through various interactions on our website.
1.1 Personal Information
You may voluntarily provide personal information, including but not limited to:
- Full name
- Phone number
- Email address
- Age and gender (if submitted through forms)
- Medical queries or health‑related information shared via contact or appointment forms
- Any other information you choose to submit
We collect this information only when you voluntarily submit it through forms, emails, or other direct communication.
1.2 Non‑Personal Information
When you visit our website, we may automatically collect certain non‑identifiable information such as:
- IP address
- Browser type and version
- Device type
- Pages visited and time spent on the website
- Referring website URLs
This information helps us understand user behavior and improve website performance.
2. How We Use Your Information
The information we collect is used for the following purposes:
- To respond to enquiries, appointment requests, or contact forms
- To provide medical information or services you request
- To improve our website, services, and user experience
- To communicate important updates related to our services
- To maintain internal records and administrative purposes
- To comply with legal and regulatory obligations
We do not sell, rent, or trade your personal information to third parties.
3. Medical Information & Confidentiality
Any medical or health‑related information shared through this website is treated with strict confidentiality. However, submitting information through the website does not establish a doctor‑patient relationship.
For accurate diagnosis and treatment, in‑person consultation is always recommended.
4. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to enhance user experience.
4.1 What Are Cookies?
Cookies are small text files stored on your device that help analyze website traffic and usage patterns.
4.2 How We Use Cookies
- To remember user preferences
- To analyze website traffic and performance
- To improve content and navigation
You can choose to disable cookies through your browser settings. Disabling cookies may affect certain website functionalities.
5. Third‑Party Services
We may use trusted third‑party services such as:
- Google Analytics (for website performance analysis)
- Contact form or appointment booking tools
- Hosting and IT service providers
These third‑party services have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of external websites or services linked from our website.
6. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
7. Data Retention
We retain personal information only for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy
- Comply with legal, medical, and regulatory requirements
When data is no longer required, it is securely deleted or anonymized.
8. Your Rights and Choices
You have the right to:
- Request access to your personal information
- Request correction of inaccurate or incomplete data
- Request deletion of your personal information, subject to legal obligations
- Withdraw consent where applicable
To exercise these rights, please contact us using the details provided below.
9. Children’s Privacy
This website is not intended for children under the age of 18. We do not knowingly collect personal information from minors. If you believe that a child has provided personal information through our website, please contact us immediately so we can take appropriate action.
10. External Links
Our website may contain links to external websites for informational purposes. We are not responsible for the content, privacy policies, or practices of any third‑party websites. Visiting external links is at your own discretion.
11. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or our practices. Any updates will be posted on this page with a revised effective date.
We encourage users to review this page periodically to stay informed.
12. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:
Dr Alok Colorectal
SUM Hospital Campus‑II
Phulnakhara, Bhubaneswar, Odisha, India
Website: https://www.dralokcolorectal.com